AVIDITY STUDIOS
Whether it’s the drive to tell a great story, or a passion to reach new audiences, original content and thinking can elevate a broadcasters career.
From bright ideas to smart executions, Avidity Studios can help make it happen. Our experienced team draws on a pool of trusted creative collaborators and works with world-class media partners and emerging platforms to support, create and deliver content, formats, live events and owned IP.
THE CAPTAINS DINNER
In the latest Avidity Studios brand funded production, ‘The Captains Dinner’ brings together 3 of the last 4 winning European Ryder Cup captains as Avidity Talent client Nick Dougherty hosts them for dinner.
Revealing fascinating insights and emotional, heart-warming and uplifting stories from Ryder Cup history, Colin Montgomerie, Paul McGinley and Thomas Bjorn share their detailed thoughts and unique experiences as we get into the mindset of a Ryder Cup captain. The content which includes the captains picking their ultimate ‘Legend 12’ European Ryder Cup team from history which will definitely create some debate, delivers must watch content to engage all sports fans, ahead of one of the greatest events in the sporting calendar.
NICK DOUGHERTY’S
TEE TIME TIPS
Nick Dougherty wanted to reach new audiences with the ambition to make golf ‘a little less complicated and a lot more fun’. Committed to delivering through a unique approach, we helped create and produce social content mini- series, Tee Time Tips.
10 million views later, we evolved the format thinking and developed and pitched a commercial half-hour TV show. Commissioned by Sky Sports, it’s now in its fourth series.
With a keen focus to share insights, access and stories in a way traditional linear TV doesn’t allow, Avidity Studios, alongside production partners Social Bull Media, supported client Stephen Hendry across the conception, content production, launch and community management of his CueTips YouTube Channel.
An extension of the already successful CueTips brand, the channel has quickly become the home of great Snooker stories and connects the sport and current/former players with new audiences in a unique way.
With over 210,000 Subscribers and 40 million views and nominated as YouTube Channel of the Year at the Sport Broadcast Awards 2023 in the first 12 months from launch, the channel continues to grow and change the face of Snooker.
DOUGH & CO LIVE SHOW
DOUGH & CO LIVE
